Bug Tussel’s Alick Corbley presents customer retention research at world conference overseas

Alick Corbley, a 23-year-old data analyst at Bug Tussel in Green Bay, gained recognition at the World Conference on Data Science & Statistics in Amsterdam. He presented research on customer retention strategies, focusing on identifying likely churn among Bug Tussel’s clientele. Corbley, a University of Wisconsin-Stevens Point graduate, highlighted the complexities of data analytics and the development of a predictive model to enhance customer experience and service efficiency. His findings underscored demographic factors and proximity to service towers as influential in customer retention. Corbley’s work has positioned Bug Tussel as a pioneer in fixed-wireless prediction models, with his research achieving a 70% accuracy rate in predicting customer behavior over three months.